Design, development and investing from Seattle.

Curiously experimenting.

Our core skill lies in our ability to take a nascent concept from hack to initial prototype to a functional business quickly. We believe that design and development should always be tightly coupled and that attention to detail is a key competitive advantage for any software business.

Curiously experimenting.

Conceived in 2005, Curious Office was established to incubate innovative online and mobile products leveraging small creative teams, limited budgets and extremely fast turn-around times. We are entrepreneurs ourselves and we respect the craft that is product creation. We believe that ideas are important but we prioritize attention to detail and execution excellence as it is often the little things that add up to big successes. These aren’t things we just talk about. We go to work each day building and financing our own ideas and we are held accountable by our customers who use our products. Working with Curious Office, you’ll find we try to help in a very three dimensional way. We help refine the story, help prioritize all aspects of execution and we help with financing and partnerships.


Below are companies we've invested in, co-founded or started.


Acquired by Priceline. Hotel management platform. Investment by Curious Office.


Acquired by Amazon. Investment by Curious Office.


Acquired by Google. Investment by Curious Office.


Acquired by Comcast.


Acquired by CafePress.


Make instant websites from your phone. Founded company, acquired by RealSelf.

Freak'n Genius

Apps to share your creativity. Investment by Curious Office.


Marketplace for designers. Y-Combinator company.

SEO Software, Tools and Resources for Better Marketing. Investment by Curious Office.


Print template marketplace. Founded by Curious Office. Acquired by AlphaGraphics.


eBible content platform. Investment by Curious Office.


Acquired by Lockerz. Design and development work.


Shopping marketplace. Investment by Curious Office.


Wedding invitations and print. Investment by Curious Office.


Online cooking school. Design and development work.


RSS feed service. Investment by Curious Office.


Location sharing app. Mobile design work.


Medical beauty website. Acquired Zapd - mobile and site design.

Kelly Smith

Kelly is the co-founder of Curious Office. As a designer/founder, he builds products and launches companies. Although a Seattle native, Kelly is currently the Vice President, Global Digital Products - International. Previously he was Vice President, Digital for Starbucks China and was based in Shanghai China. Kelly was the CEO and designer of Zapd, an Apple App of the Week, which raised $3.5 million in venture financing from a distinguished list of Northwest investors and entreprenuers. Zapd was acquired by RealSelf in 2013. He was also the founder of Imagekind, the first online venue to buy, sell or create original art prints. Imagekind was sold to Cafe Press in July 2008. In the late ’90s Kelly was co-founder of an early online video content initiative called RocketVox which was acquired by thePlatform (a Comcast company). He spent several years at RealNetworks and other pioneering companies in the digital video space. Kelly’s first exposure to the industry was as an early employee at Spry Inc who packaged and sold the first commercial version of a web browser in 1994 and which was based on the original Mosaic source code. Kelly takes an active interest in product design and development and is a painter in his spare time. He is also a TechStars mentor and a sometime speaker on design, start-ups and company building.